As with any industry or product, reviews are an integral part of the decision-making and buying process. Whether you are shopping for a product or service, we all are influenced by customer reviews and actively read them when researching potential options. Businesses understand how imperative reviews are to the buying process and the SEO boost they give. Consequently, they can do questionable things to get fake customer reviews.
It is a constant battle every industry is dealing with and the best way to protect yourself is to look for certain red flags when conducting research. We have a few tips when researching moving companies and some ways to spot fake moving reviews.
What to look for in fake moving reviews
Unfortunately, it’s hard to spot legitimate reviews from fake ones. Here are a few items to look for:
- Check the language of the reviews. Do several of them sound similar like one person wrote them?
- Do some research on the reviewer. Accounts without photos or generic names can be suspicious.
- Pay attention to the date and time the review was posted. If you notice several posted around the same time and have similar language, they may all be fake.
- Is it too general? Real reviews will mention specific details of things that went well or if something upset the customer.
Cross-check the moving company on third party websites
Reading reviews on a company’s website is a great place to start your research, but also check third-party resources. The Better Business Bureau, Google, Yelp, Facebook, or Nextdoor are all great resources to see if a moving company is professional or not.
Many moving companies are a part of industry organizations that have specific guidelines and regulations to follow. Check to see if the mover you are considering has accreditations with ProMover and the American Trucking Associations. Being affiliated with these organizations ensures that the moving company is held to the highest industry standards.
Get Multiple Moving Estimates
After narrowing down your research to a few moving companies, reach out and get a quote. Many moving companies will want to do an in-home consultation to give you an accurate quote. It is worth the extra time to ensure you receive comparable estimates. Most moving companies have similar pricing – if one estimate is significantly less than the others, it’s probably worth investigating.
There are endless moving companies out there and narrowing them down to a handful can be challenging. Use these tips to help you spot fake moving reviews, research relocation companies, and ultimately guide you to select the right movers for you.
If you have any questions about the moving process, we are happy to help!